Understanding the Federal Trade Commission’s “Made in USA” Standard
Speaker: Rossano V Gerald
Speaker Designation: Founder, RVG International Consulting Firm, LLC
Speaker: Rossano V Gerald
Speaker Designation: Founder, RVG International Consulting Firm, LLC
The Federal Trade Commission (FTC) prevents deception and unfairness in the marketplace. The FTC Act gives the Commission the power to bring law enforcement actions against false or misleading claims that a product is of U.S. origin. Traditionally, the Commission has required that a product advertised as Made in USA be "all or virtually all" made in the U.S. After a comprehensive review of Made in USA and other U.S. origin claims in product advertising and labeling, the Commission announced in December 1997 that it would retain the "all or virtually all" standard. The Commission also issued an Enforcement Policy Statement on U.S. Origin Claims to guide marketers who want to make an unqualified Made in USA claim under the "all or virtually all" standard and those who want to make a qualified Made in USA claim.
This training will discuss Complying with the Made in USA Standard and Regulations regarding basic information About Made In USA Claims and how manufacturers and marketers who claim about the amount of U.S. content in their products must comply with Federal Trade Commission (FTC) Made in USA policy. The training will also discuss some general information about the U.S. Customs Service's requirement that all products of foreign origin imported into the U.S. be marked with the name of the country of origin.
Join the webinar to understand why the Commission-issued Enforcement Policy Statement on U.S. Origin Claims guides marketers who want to make qualified or unqualified Made in USA claims under the "all or virtually all" standard and those who want to make a qualified Made in USA claim.
The webinar will also describe how U.S. content must be disclosed on automobiles and how textile, wool, and fur product marketers must inform U.S. Customs about products sold in the U.S.
Dr. Rossano V. Gerald is an Academic Professor and Founder of RVG International Consulting Firm, LLC. He has over thirty years of business experience in strategic management, marketing analysis, and supply chain management; and is also a veteran of the United States Army.
He has worked with small and medium-sized businesses to help improve their business logistic processes through verification of operational and supply chain programs. Also, he has developed management and marketing strategies that were used to improve the efficiency and effectiveness of my client's business operations in this global economy. He earned a Doctor of Business Administration in International Business and Advanced Professional Business Certification in Marketing from Argosy University/Sarasota; Thomas Jefferson School of Law Master of Science of Law Degree (J.S.M.) for International Tax and Finance Services in the Risk Compliance & Management field.
He is also a candidate at the Univ. of Phoenix/ MBA Project Management degree program. He is a member of the Free Trade Alliance, San Antonio Transportation Association, Inc., San Antonio SCORE, TX, Supply Chain Council and Institute of Business Forecasting & Planning, and CATO Institute of Research & Analysis and Academy of Business Research. He is a Certified Supply Chain Manager, and Inventory Planner and Property Forecaster, Certified Consultant for Business Value Analysis and Methodology, Certified Export Leaders of the Free Trade Alliance and Casa of San Antonio, TX; Certified Master Management Consultant and Master Project Manager; and Certified Marketing Analyst and Registered Business Analyst by the International Management Consultant Certification Board (IMCB);Certified CCA ™ Chartered Compliance Analyst AAFM ® American Academy of Financial Management/ AAPM ® American Academy of Project Management.
ChE Chartered Economist (GAFM) GAFM ® Global Academy of Finance & Management ®. He is also a member of the Council of Supply Chain Management Professionals; and an Advisor for the Mu Kappa Tau Marketing of the Honor Society.
