From Tweets to Termination: Understanding Social Media Policies in the Workplace

Over the last decade, the prevalence of social media has changed the landscape of the workplace – and the landscape of employment law. It's a lot more than just "sexting." or visiting inappropriate websites! 

Do you have a social media policy? Are employees aware of it and have they been trained in its proper application? Is your social media policy aligned with all your other policies and/or collective bargaining agreement(s), the National Labor Relations Act (Section 7 Rights) and/or your state and local labor and employment laws, and the Federal Trade Commission's regulations?  Does your social media policy protect individual rights regarding confidentiality and the First Amendment right to Freedom of Speech? If you recruit using social media, are you in compliance with the Fair Credit and Reporting Act? Does it protect copyrights, trademarks, intellectual property, and trade secrets? Are your "take down" protocols adequate? Who owns an employee's social media account(s) and what happens when they exit the organization? 

This webinar will help you understand all the aforementioned and how to have an effective social media plan for your organization in order to protect all stakeholders.

In recent years, social media has become a critical part of our corporate strategies as well as an important part of our personal lives, but when those two become intertwined, lines can get crossed. Your Social Media Policy must coordinate with other corporate policies, including your policies relating to discipline, honesty, and intellectual property, just to name a few. 

• What is social media in the workplace context (including blogs and vlogs)?
• The reasons for a Social Media policy.
• The differences around Social Media policy for private and public sector employers.
• Social Media policies and the 1st Amendment (Freedom of Speech)
• Why your current social media or related policies may already be exposing your organization to liability.
• The basic elements of a Social Media policy.
• Why and how employee social media use might be considered “Protected Concerted Activity” by the National Labor Relations Board or similar state law (even for non-union employees).
• How to make sure your Social Media policy (or related policies) do not run afoul of the Fair Labor Standards Act, Fair Trade Act, copyrights and trademarks protections as well as an employee’s ‘Right to Publicity.”
• Recruiting with social media
• Social Media Account ownership and “digital Legacy.”

• All level Managers
• Supervisors
• Human Resources
• HR Directors
• Business Directors
• Employee Relations, Labor Relations
• Attorneys, and Union Officers/Representatives/Stewards
• Any CO involved with employee relations/human resources and/or social media